CPG Cosmetics Case Study

Download CPG Case Study
CPG Brand
CPG • Cosmetics • Beauty
CPG Social Display Case Study - Hero

Results

+66%
Improvement in CTR
above client goals
+3.5X
Greater average spend with conversions
+43%
Improvement in avg CPC over traditional banner ads

Objective

A CPG Cosmetic brand wanted to drive engagement with young mothers who led active, on-the-go lifestyles.

KPI: Generate engagement through clickthroughs to client site and e-commerce platforms.

Strategy

This CPG Cosmetic brand leveraged Spaceback and Varick to drive awareness and engage targeted consumers with numerous integrations including: Dynamic Insights, Amazon Shopper Data, and Measurements.

Why does it work so well?

  • Social-first content that felt alive with the signals of social (Likes, Comments, Views)
  • Users experience Spaceback posts as social media “in the wild” and engage at a higher rate.
  • Brands can double down on what is already proven to resonate with audiences.
  • Ready-to-go creative with no production costs or timely development processes made it possible to launch of over a dozen creative for a fresher content experience

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