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Content creators create different types of content in order to engage, inform or entertain their audiences. With phrases like "rent free" and "it's lit" becoming common in everyday conversation, you might be wondering what led to the sudden popularity of content creators anyway.

There are approximately 4,000 km between the most southern part of the Benelux and the most northern part of the Nordics. In between, you'll pass anywhere from 5 to 7 borders (depending on your route). Why am I talking about all of this? Because both regions share an advanced digital marketing ecosystem with a clear focus on programmatic advertising and innovation. Focusing on programmatic advertising, I'd like to dive into how pairing social media posts with programmatic can be beneficial for advertisers in the Benelux and Nordics regions.

As an industry, we have some hard problems to solve, but if I'm being completely honest, these hard problems are also the things I'm most excited about. Solving hard problems is the fun part of my job, and it's why I love this industry. The hard part of my job is navigating uncertainty, particularly around team-building and innovation.

The pandemic fundamentally altered the nature of modern work environments. The reality of a fully-quarantined workforce ushered in a decade's worth of workplace innovations, enabling remote co-working at an unprecedented scale. Since this rapid acceleration came with its own unique challenges, employees at Spaceback have found that remote work provides new opportunities for workers and companies alike. Discover how adopting virtual reality headsets can benefit a fully remote team.