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Social Display is one of the fastest-growing categories in ad tech. Unsurprisingly, many companies have seen the opportunity and are pursuing Social Display for their advertising campaigns, not only in the US, but globally, including in the UK market.

CCI partners with Spaceback to bring Social Display ads to Japan through it's product "Social AdTrim".

TikTok has rapidly gained traction due to its algorithm that works differently from the social networks before it. Creators can make content to reach anyone, not just their followers, increasing the likelihood of going viral. Instagram and YouTube have released competitive products since TikTok's creation. Other social networks can copy features, but can they copy the algorithm? What does the future have in store now that TikTok has taken the world by storm?

Chris Baclig is Spaceback's CTO, a social media enthusiast, an advertising advocate, and a technology expert. As one of the first engineers to join the Spaceback team in its early days, Chris is building an exceptional engineering team. We sat down with Chris, so you can get to know the man behind the tech.