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Spaceback and Tinuiti are bringing the power of creative automation and the benefits of social influence to your own Campaign Manager 360 (CM360) account. Spaceback's innovative Social Display ad units can now be served right from your own CM360 account!

Jordan Mandel is Spaceback's Head of Sales in the US. He made some time recently to answer some questions for the blog. Read below to learn a bit more about Jordan, including his professional background, why he chose Spaceback, and what he's learned since joining the team last year.

Brands are constantly looking for ways to reach their target audiences and engage with them in meaningful ways. One of the most effective ways to do so is by capitalizing on viral moments and trends.

Social media is a dynamic landscape. With the evolution of social platforms, along with AI's rapid growth, things could change very quickly for social media as we know it. That's why at this year's Social Media Week with Adweek, experts from brands such as Intuit and Bic discussed a variety of topics for marketers, while creators like Brianna Chickenfry and Claudia Oshry elaborated on how brands can authentically incorporate their products naturally into creators' content. I attended Social Media Week on behalf of Spaceback. Here are some key takeaways that I found interesting: