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Magnite and Spaceback aim to help brands and agencies speak to their audience that live outside the social platforms, so that digital advertising in social media isn't seen as a separate strategy from display anymore, helping to reach their consumers more efficiently and safely.

For the past 10 years or so, third-party cookies have been the driving force behind innovations in advertising technology. Programmatic advertising in particular has thrived largely thanks to the use of third-party cookies for audience segmentation, targeting/retargeting, measurement, dynamic creative optimization, and more. But all this is about to change.

Spaceback announces the only authentic TikTok Social Display ad where brands can turn TikToks into Programmatic Social Display ads quickly and easily with Spaceback platform.

TikTok for Business has gained significant traction over the last six months, and more and more businesses are considering a strategy to be on TikTok. Are you still on the fence about jumping onto the TikTok bandwagon? If so, here are the top 6 reasons why marketers will be including TikTok as part of their social strategy moving forward.