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We're pleased to announce our latest partnership with Cafe Media! Cafe Media is the "world's largest ad management service" and is building a creator-first future to help the highest quality publishers grow their businesses.

South Africa is the foremost mobile-first nation not just in Africa but the world? Their smartphone penetration today stands at a whopping 84% (doubling in just two years from 2017). This penetration of smartphones in South Africa has also increased the reach of the internet with over 94.6% of the population now having access to the world wide web. RebelRebel CEO Danny Greeff shares with us his firsthand knowledge of display advertising in South Africa and the meteoric rise of Social Display.

Though the trend of using digital platforms for political ads started during the 2008 election cycle, it truly gained momentum in the last few years. So much so that in 2019 alone, presidential candidates spent upwards of $105 million on digital ads, out of which more than $65 million went to Facebook (CNBC, 2020).

In 2019, US advertisers spent more than $60 billion on programmatic display advertising (e-marketer, 2019). However, with fewer than 14% of Web users reporting that they even notice display ads, a whopping $51.6B of their spend was effectively wasted.