May 7, 2021
May 10, 2021
January 2, 2020
The future of digital creative in a cookieless world
For the past 10 years or so, third-party cookies have been the driving force behind innovations in advertising technology. Programmatic advertising in particular has thrived largely thanks to the use of third-party cookies for audience segmentation, targeting/retargeting, measurement, dynamic creative optimization, and more. But all this is about to change.