June 24, 2021
June 29, 2021
January 3, 2020
Why the digital ad industry needs to just give up
Cookies are going away, so is much of mobile targeting as we’ve known it. The retargeting gravy train is soon to dry up, as is much of that sweet header bidding revenue you’ve gotten used to.The Walled Gardens were already winning by 50 points in the fourth quarter, and now most of your starting five has fouled out. So might as well give up.