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There are approximately 4,000 km between the most southern part of the Benelux and the most northern part of the Nordics. In between, you'll pass anywhere from 5 to 7 borders (depending on your route). Why am I talking about all of this? Because both regions share an advanced digital marketing ecosystem with a clear focus on programmatic advertising and innovation. Focusing on programmatic advertising, I'd like to dive into how pairing social media posts with programmatic can be beneficial for advertisers in the Benelux and Nordics regions.

As an industry, we have some hard problems to solve, but if I'm being completely honest, these hard problems are also the things I'm most excited about. Solving hard problems is the fun part of my job, and it's why I love this industry. The hard part of my job is navigating uncertainty, particularly around team-building and innovation.

The pandemic fundamentally altered the nature of modern work environments. The reality of a fully-quarantined workforce ushered in a decade's worth of workplace innovations, enabling remote co-working at an unprecedented scale. Since this rapid acceleration came with its own unique challenges, employees at Spaceback have found that remote work provides new opportunities for workers and companies alike. Discover how adopting virtual reality headsets can benefit a fully remote team.

Election season is in full swing! With each election cycle comes an inundation of ads across the digital space (CTV, programmatic, social media, text messaging, you name it). Even though there isn’t a presidential election this year, the midterm election season is a big deal. According to CNBC, over $6.4 billion has already been spent on ads for the 2022 election cycle. That makes this the most expensive race ever as it surpasses ad spend from both the 2018 and 2020 elections. Advertisers have a ton to navigate, such as abiding by the somewhat confusing regulations for political posts on social media, staying up-to-date with the most current messaging trends, and ensuring the advertisements are converting and successful for the candidate. I recently spoke with one of our partners, Undertone, and their team based in Washington, D.C. about political advertising and specifically how their solutions have made a huge impact on the political advertising space for the midterm election cycle this year.