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One of our goals at Spaceback is to get the word out about Social Display advertising to as many advertisers as possible. We’re lucky to partner with Division-D, an agency that helps us spread the word and helps their clients find success with their programmatic advertising campaigns. We sat down with a few people at Division-D who work with Social Display in-market to get their perspective on how our product works in action. Here are some takeaways.

Tumblr used to dominate among the social networks. Until it didn't. It went through a series of ownership tradeoffs, and in addition to the other social networks gaining traction and adapting to new technology, Tumblr's popularity faded. But now it's returned. Several brands have flirted with the possibilities Tumblr could offer. Manscaped has been incredibly successful in devoting a good chunk of its marketing budget into Tumblr. But is this something that can be translated with other brands in other industries?

Join us for a conversation between Tinuiti's SVP of Addressable Media, Kolin Kleveno, and Spaceback's Co-Founder and CPO, Joe Hall. The pair discuss the future of advanced TV, programmatic, and social, among other things.

Banner blindness is a significant problem the advertising industry faces. But is the industry part of the problem? People want to see beautiful content instead of ads that look like they're trying to sell something to consumers.