Batwoman TV Case Study

Download Batwoman Case Study
Batwoman Season 2
TV • Entertainment
Batwoman Social Display Case Study - Hero

Results

3.98%
Engagement Rate
2.4x
Higher CTR

Objective

Build early awareness, excitement, and engagement in advance of the Batwoman Season 2 premiere. 

Strategy

Align and hyper-optimize non-price variables (Audiences, Creative, Moments) to maximize engagement. Leverage Spaceback Social Display ads to combat banner ad-blindness and drive results.

Campaign Highlights

  • Utilized over 100 audience segments to reach target personae: Gotham Citizens, GRRL Power, & Diverse Superheroes
  • 24 hr turnaround from brief to creative launch
  • $0 Creative Production cost for 135 creatives
  • Instagram Social Display ads saw the highest click through and engagement rates
  • Smartphones (in-app) saw the highest engagement across devices

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