Batwoman TV Case Study

Objective

Build early awareness, excitement, and engagement in advance of the Batwoman Season 2 premiere. 

Strategy

Align and hyper-optimize non-price variables (Audiences, Creative, Moments) to maximize engagement. Leverage Spaceback Social Display ads to combat banner ad-blindness and drive results.

Campaign Highlights

• Utilized over 100 audience segments to reach target personae: Gotham Citizens, GRRL Power, & Diverse Superheroes
• 24 hr turnaround from brief to creative launch
• $0 Creative Production cost for 135 creatives
• Instagram Social Display ads saw the highest click through and engagement rates
• Smartphones (in-app) saw the highest engagement across devices