Anguilla Tourism
Travel • Tourism
www.ivisitanguilla.com
UGG Social Display Case Study - Hero

Results

8x
Improvement in CTR over standard banners
82%
Decrease in cost-per-click (CPC) over standard banners
15
Instantly produced unique dynamic creative

Objective

Due to the pandemic, there was a decrease in the travel and tourism industry. Anguilla Tourism needed to find a way to be at the forefront of travelers’ minds when they felt comfortable vacationing again. It was essential for them to reach their audience beyond social media.

Strategy

Anguilla Tourism and Big Idea Advertising leveraged Spaceback Social Display to extend the brand’s social experiences across programmatic display in order to stand out and drive results.

Performance

Social Display outperformed standard banners, including an 8.3X increase in CTR and an 81.8% reduction in average CPC. With these results at the brand’s disposal, Anguilla Tourism continues to utilize Spaceback Social Display as a key component of its overall advertising strategy. 

Tactic
Imp
Clicks
CTR
CPC
Standard Banner Ads
38,776,965
116,622
0.30%
$0.33
Spaceback Social Display
8,448,727
210,383
2.49%
$0.06
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