Batwoman Season 2 Launch: Powering Premiere Buzz with Precision and Panache

Download Batwoman Case Study
Batwoman Season 2
TV • Entertainment
Batwoman Social Display Ads Case Study - Hero


Engagement Rate
Higher CTR

In Partnership with

The 2045 Collective LogoCorus Entertainment Logo


Build early awareness, excitement, and engagement in advance of the Batwoman Season 2 premiere. 


Align and hyper-optimize non-price variables (Audiences, Creative, Moments) to maximize engagement. Leverage Spaceback Social Display ads to combat banner ad-blindness and drive results.

Campaign Highlights

  • Utilized over 100 audience segments to reach target personae: Gotham Citizens, GRRL Power, & Diverse Superheroes
  • 24 hr turnaround from brief to creative launch
  • $0 Creative Production cost for 135 creatives
  • Instagram Social Display ads saw the highest click through and engagement rates
  • Smartphones (in-app) saw the highest engagement across devices
Batwoman © and ™ DC Comics © Warner Bros. Ent. Inc.