November 8, 2023
April 18, 2023

Full Funnel Success with Spaceback: Increasing Consideration

Aubrey Lehrmann
Head of Marketing

Social media platforms have become indispensable tools for businesses to connect with consumers. Brands have a social presence to build meaningful relationships with their customers, foster brand loyalty, act as customer support, and ultimately drive revenue growth. Whatever the goal, marketers are heavily investing time and budget into their social strategy: Messaging, content calendars, production, measurement, and more.

This effort and investment is often bound by the walls of, well, the walled gardens. A killer TikTok video or an engaging Instagram carousel quickly gets buried and can struggle to even reach your current followers.

Spaceback Social Display and Video can expand the impact of a brand's social efforts at every stage of the marketing funnel. In this post, we take a look at how Social Display and Video can be used strategically for Consideration. Check out the rest of the series to learn more about tactics and best practices for awareness, conversion, and retention.

But first, a quick primer on Spaceback. We are the leaders in Social Display and Video. Spaceback enables advertisers and agencies to instantly turn social content into effective programmatic ads.


The marketing funnel is hardly linear, but when consumers are aware of a brand and are in-market, it's time to show the product's "reason to believe." In the consideration phase, consumers are more receptive to details, and engagement becomes key.

Many brands are already posting this type of content on social channels organically. Posts showing various uses of the product, detailed photos highlighting features and benefits, and even directly asking for engagement are all examples of posts laddering up to consideration.

In the past, consideration content has been created in the brand's voice. Now, social media and influencers are bringing more transparency and authenticity to this phase of the funnel. Real user reviews and influencer partnerships can enhance the brand's credibility and foster trust among potential customers.

Spaceback is a powerful tool to drive engagement and amplify these valuable posts. Since Spaceback can turn any social media post into an IAB-standard ad unit, brands can get more mileage from this valuable content and run engagement tactics beyond social channels.

Best practices for increasing consideration using Social Display and Video:

  • Align creative messaging with target segments
  • Amplify user-generated content, testimonials, and influencer posts
  • Boost news, timely posts, or trending content
  • Pay attention to frequency and consider sequential messages
  • Be sure you have the usage rights to amplify an influencer's content

Spaceback Social Display and Video is a powerful and flexible tool for brands to build awareness, increase consideration, drive sales, and foster loyalty. Activating Social Display and Video with Spaceback is simple since many brands already post content that supports various phases of the funnel. Brands get more mileage from content, streamlined messaging, and improved internal operations and audiences get fresh creative and engaging content.

Learn more about how Spaceback formats can bring success to every stage of the funnel: Awareness, Consideration, Conversion, and Retention. Want to discuss how Spaceback can boost your campaigns? Email us at

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